3D Product Visualization – BUSTAN Dubai

An Italian food company is Dubai has recently launched its ground-breaking product for restaurants and other food related businesses and they were looking for a 3D product visualization animation video to showcase to their clients.

That is to grow greens (small plants) in-house with their state-of-the-art AI-based BUSTAN. What they want from me as a 3D artist or a 3D product visualizer is to make an artistic and futuristic-style 3D product visualization which will then be used for presentation purposes as well as online promotions.

The idea was to showcase the main features of the product without going into technical details. I got the CAD drawings from the client office in Dubai to make a 3D model (not CAD model) out of it, giving it the desired look-n-feel of polished Aluminium metal and the built-in light panels etc which will then be used in the product visualization video.

Being a 3ds max artist (at least in the past), I did the 3D polygon modeling of the product in max and then bring in the model in Cinema 4D (sorry 3ds max!!) for further look-n-feel and camera animations. Rendering was done in Redshift with different passes to tweak the things in post production.

Once renders were done, comes the Adobe After Effects in the scene. I used some plugins and HUD elements to get the desired futuristic look.

After a bit of changes proposed by the client, finally, the video was presented in their Dubai office and they liked the 3D product animation of their product. Project done!!!

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