Quit Smoking TVC-Abu Dhabi Sports Council

This TVC project was done for The Goldmine Films, a production house in Dubai Studio City. The main client was Abu Dhabi Sports Council.

The theme was to create awareness about smoking and to visually show the people of the negative effects of smoking on the body and internal organs. 

My job was to take care of all the CG shots. I developed most of the organs in 3dsmax and rendered using V-Ray subsurface scattering materials. On a side note, a lot of study has been made to animate them like the realistic heartbeat, blood cells and movement of the lungs.

The CG organs then composited on the footage using After Effects. The project turned out very nicely.